Ready to Burn – Brand Guidelines
All packaging of wood sold in volumes of under 2m³ for domestic burning must include the Ready to Burn Certification Logo. The Ready to Burn Certification Logo contains:
- the supplier’s company name
- the supplier’s unique certification number
- the Ready to Burn logo
Brand guidelines must be followed – a clear and distinctive identity for Ready to Burn has been established and following these guidelines ensures that customers can easily identify that your fuel is compliant with legislation. Misuse or failure to comply with brand guidelines may result in the withdrawal of permission to use the logo and/or fixed penalty notices.
Correct use of the Ready to Burn Certification Logo
What should it look like?
The Ready to Burn Certification Logo consists of four elements:
- an enclosing frame
- the flame background
- the words ‘READY TO BURN’
- text containing a company name, their unique ID, and a fuel certification number
The Certification Logo should not be used unless it contains all four of these elements and they may not be changed in position or colour.
Where can it be used?
Your Ready to Burn Certification Logo can only be used on a product’s packaging or on material marketing a product where the company name and certification number apply to that specific product. You may not use the logo on marketing material where the product being marketed is not the certified product.
If you sell online, ensure the logo for each fuel is displayed on the section of the webpage where the fuel is advertised.
How much space does it require?
The Ready to Burn Certification Logo must leave clear space on all sides equivalent to 20% of the logo’s width.
For example, if the logo is 60mm x 71.3mm, there must be 12mm of clear space on all sides.
Can I modify the logo?
DO NOT alter the contents of the logo in any way.
DO NOT stretch or rotate the logo, change its colour, add a border, or personalise its appearance.
DO NOT place the logo on bright colours, especially if they are similar to the logo’s colours or clash with the colours of the logo.
DO NOT change the proportions of any elements of the logo.
Logo sizing
Packaging
For a packaged certified product, the minimum size is:
- Logo with a single line company name – 60mm wide x 71.3mm high
- Logo with a double line company name – 60mm wide x 76.3mm high
Merchandising and point of sale
The minimum size of the logo for merchandising and point of sale is:
- Logo with a single line company name – 60mm wide x 71.3mm high
- Logo with a double line company name – 60mm wide x 76.3mm high
Digital use
The minimum size for the logo in digital media is:
- Logo with a single line company name – 170 pixels wide x 202 pixels high
- Logo with a double line company name – 170 pixels wide x 216 pixels high
Other printed material (press advertising, brochures, invoices, documentation, etc.)
The minimum size for the logo on all other printed material is:
- Logo with a single line company name – 45mm wide x 53.4mm high
- Logo with a double line company name – 45mm wide x 57.2mm high
Greyscale use cases
A greyscale version of the Ready to Burn Certification Logo may only be used in specific instances:
- If your packaging has an incompatible colour scheme, causing the logo to have reduced visibility.
- If your packaging is in greyscale/black and white.
- If materials are printed or photocopied in greyscale.
- If there is an incompatible colour scheme, causing the logo to have reduced visibility when used digitally.
The supplied pack contains a greyscale version of the Ready to Burn Certification Logo. If you are unsure whether to use the full colour logo or the greyscale version, contact the Woodsure team. The full colour logo must always be used for merchandising and point of sale.
Ready to Burn Certification Logo colour palette
Ready to Burn Orange
C = 0 | M = 51 | Y = 100
K = 1 | R = 217 | G = 142
B = 27
#d98e1b
Pantone 152 C
Ready to Burn Red
C = 0 | M = 100 | Y = 64
K = 33 | R = 145 | G = 18
B = 50
#911232
Pantone 194 C
Black
C = 0 | M = 0 | Y = 0
K = 100 | R = 0 | G = 0
B = 0
#000000
Pantone Black C
The colours are specified to be printed on coated stock. There may be colour shifts on different materials. Use RBG or HEX # colours for on-screen and web work.
The logo guidelines must be followed; compliance is a condition of continued use of the logo(s). Misuse may result in withdrawal of permission to use the logo(s) and fixed penalty notices without the need for a conviction. Upon registering with the Ready to Burn scheme, you will receive a comprehensive list of brand guidelines and more information on Ready to Burn Certification Logo use.
If you have any questions regarding the Ready to Burn Certification Logo and its use, please contact the Woodsure team at [email protected] or 01684 278188.
